Joshua Riddle Joins Hayes Performance Systems

Hayes Performance Systems is pleased to announce the addition of Joshua Riddle to bolster its international marketing and communications. Joshua brings a cornucopia of industry experience under brands such as Trek, Pinarello, Campagnolo, and Basso. With past roles in marketing for both OEM and component manufacturers, he is well-positioned to communicate effectively to all audiences. A well-traveled, multilingual, passionate cyclist living in Italy, Joshua is well prepared and accustomed to working effectively within the increasingly global cycling industry, yet his American origins make for an easy fit with colleagues in Wisconsin. An appetite for all things marketing, a desire to continuously expand his skill set mean that the long list of experiences and competencies continue to grow, from branding, PR, digital and creative to hands on skills such as photography, trade marketing and event organization, and will serve as an essential asset for the Hayes organization moving forward.  

Joshua is as enthusiastic as we are and states: “I am thrilled to form a part of the Hayes organization and eager to work communicating the fantastic products that come from its various brands. With world-class engineering, state-of-the-art facilities, expertise that spans far beyond the cycling industry, a highly efficient organizational structure, and the courage to make bold decisions, the potential for extreme growth is present at Hayes. In my opinion, it is a sort of hidden gem of the cycling industry whose brands boast great products whose stories need and warrant to be told wide and far to those who appreciate well-made, well thought out performance products for cycling. From a marketing standpoint, the opportunity to develop communications and branding around products, brands, and an organization with substance and quality is a dream come true. It is an opportunity that I feel truly lucky to have.” 

Darren Campbell, President - Hayes Bicycle Group, welcomes Joshua’s addition to the talented staff at the swiftly growing, Wisconsin-based company. “It’s a great time for Joshua to join the Hayes Team. The past five years have yielded significant growth and advancement within our business in areas ranging from product development to distribution and customer care. We have a lot to offer consumers, and Joshua will help tell that story to the market.” 

Effective from the 25th of May, Joshua joins the ranks of the 500+ highly skilled employees of the Hayes Performance Group. For more information, he can be reached directly at the following email address: 


About Hayes Performance Systems 

Hayes Performance Systems is a global manufacturer of premier braking systems for a wide range of applications spanning from industrial to powersports to even the defense sector. Headquartered in Mequon, Wisconsin, Hayes Performance Systems owns and operates Hayes, Manitou, Reynolds, ProTaper MTB, and SUNringlé brands with domestic and international manufacturing. As a global manufacturer of brakes, suspension systems, wheels, and components, Hayes Performance Systems is in a strategic position to employ its well rounded knowledge base, engineering capabilities, and production capacity to serve an increasingly wider audience of cyclists with components that improve their cycling experience.