Hayes Bicycle Group is proud to announce a new military discount program for its family of brands with
promotional support from Pro Continental cycling team, Project Echelon. Effective immediately, active
and retired military personnel can receive 20% off MSRP on purchases from the Hayes Brakes, Manitou,
ProTaper, Reynolds and SUNringlé brands on hayesbicycle.com and at participating retail locations.
•Discount only valid in the United State of America for all military branches
•Discount cannot be combined with any additional coupon code
•Discount not valid on sale price items
•Program available only at participating Hayes Bicycle Group retail locations Dealer Locator
•Proof of service must be presented at time of transaction:
Online transactions – Customer must have a GovX account to verify proof of service.
1. Below the checkout button in your shopping cart will be a prompt to click and
open a GovX popup window
2. A discount code will be generated upon entering proper GovX account
3. Copy and paste code into coupon code field on checkout screen
4. Complete checkout process
In store participation – Proof of service or miliary id must be presented at time of
purchase at participating locations
A very special thank you to Reynolds sponsored Pro Continental team, Project Echelon Racing on their
efforts promoting the Military Discount program. Check out the video below to learn about Project
Echelon and their mission to equip and empower veterans to experience life in a new, healthy way by
helping them develop their emotional intelligence and connecting them with a physical challenge.