A better wheel comes through development in difficult conditions. Ride Better, Ride Reynolds quality is possible only though development with athletes that put our product through extreme, harsh and competitive use as with their feedback we can make a better, best wheel. Reynolds is proud to team up with the Safari Race Series in Kenya and is confident that working along side many of the athletes in their program we can not only provide them with amazing product and a better experience in the saddle, but in doing so develop better product for use all over the world. The Kenyan terrain, while beautiful, can be demanding of product and void of service centers…so a product needs to be built for long lasting, hands-free performance if it is to be useful. The athletes in Kenya will be riding atop our finest gravel wheelsets and we feel confident that they will serve as loyal allies to the African riders. At the same time, we are hoping to create a relationship that will allow us to take their feedback to develop the next generation of gravel wheels…Kenyan athlete approved, ready for the world. #ridebetterridereynolds