Cookies Policy


Effective date: January 26, 2023

Like many other companies, HB Performance Systems Inc. dba Hayes Performance Systems (“Hayes,” “we,” “our,” or “us”) uses cookies and other tracking technologies (such as pixels and web beacons) (collectively, “Cookies”) when you visit our website (“Site”), and the services provided through our Site (“Services”).  

This Cookie Policy covers the following topics:

  1. Cookies and Online Tracking Technologies We Use
  2. How You Can Manage Cookies
  3. How to Contact Us

1. Cookies and Online Tracking Technologies We Use

“Cookies” are small files of information that are stored by your web browser software on your computer hard drive, mobile or other devices (e.g., smartphones or tablets).
We may use the following types of Cookies:

Strictly Necessary Cookies

These Cookies are necessary for the website to function and cannot be switched off in our systems. They are usually only set in response to actions made by you which amount to a request for services, such as setting your privacy preferences, logging in or filling in forms. You can set your browser to block or alert you about these Cookies, but some parts of the Site will not then work. These Cookies do not store any personally identifiable information.

Performance Cookies

These Cookies allow us to count visits and traffic sources so we can measure and improve the performance of our Site. They help us to know which pages are the most and least popular and see how visitors move around the Site. All information these Cookies collect is aggregated and therefore anonymous. If you do not allow these Cookies we will not know when you have visited our Site and will not be able to monitor its performance.

We use Google Analytics, a web analytics service provided by Google, Inc. Google Analytics uses Cookies or other tracking technologies to help us analyze how users interact with the Site and Services, compile reports on their activity, and provide other services related to their activity and usage. The technologies used by Google may collect information such as your IP address, time of visit, whether you are a returning visitor, and any referring website. The information generated by Google Analytics will be transmitted to and stored by Google and will be subject to Google’s privacy policies. To learn more about Google’s partner services and to learn how to opt-out of tracking of analytics by Google, click here.

Functional Cookies

These Cookies enable the Site to provide enhanced functionality and personalization. They may be set by us or by third party providers whose services we have added to our pages. If you do not allow these Cookies then some or all of these Services may not function properly.
Targeting Cookies

These Cookies may be set through our Site by our advertising partners. They may be used by those companies to build a profile of your interests and show you relevant advertisements on other websites. They do not store personal information but are based on uniquely identifying your browser and internet device. If you do not allow these Cookies, you will experience less targeted advertising.

Social Media Cookies

These Cookies are set by a range of social media services that we have added to the Site to enable you to share our content with your friends and networks. They are capable of tracking your browser across other websites and building a profile of your interests. This may impact the content and messages you see on other websites you visit. If you do not allow these Cookies, you may not be able to use or see these sharing tools.

Cookies List

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    2. How You Can Manage Cookies

    Your Preferences

    When you first visit our Site, you may be presented with a banner that offers you choices about whether to accept or reject Cookies or tracking technologies of different types. 

    Browser Settings

    Cookies can be blocked by changing your Internet browser settings to refuse all or some Cookies. If you choose to block all Cookies (including essential Cookies) you may not be able to access all or parts of the Site.

    You can find out more about Cookies and how to manage them by visiting

    Platform Controls

    You can opt out of Cookies set by Google following the instructions found at this link

    Advertising Industry Resources 

    You can understand which entities have currently enabled Cookies for your browser or mobile device and how to opt-out of some of those Cookies by accessing the Network Advertising Initiative’s website or the Digital Advertising Alliance’s website. For more information on mobile specific opt-out choices, visit the Network Advertising Initiative’s Mobile Choices website.

    Please note that these opt-out mechanisms are specific to the device or browser on which they are exercised. Therefore, you will need to opt out on every browser and device that you use.

    3. How to Contact Us

    To contact us for questions or concerns about our privacy policies or practices please email us at or write to us at:

    Hayes Performance Systems

    5800 W. Donges Bay Rd.

    Mequon, WI 53092